Altoids pays tribute to your friends on Facebook

The curiously strong candy brand and ad agency The Evolution Bureau have released a song on Altoids’s Facebook Page, intended as a tongue-in-cheek “Curiously Strong Award” to “the stars of your social network.”

The archetypes include “The Like-A-Lot,” who “likes everything you do” and “The Friend Tycoon,” who tries to friend everyone he meets. “Let me tell you about The Oversharer,” goes another lyric, “treating that rash with aloe vera. Did he get it from hiking in the High Sierras or from a girl named Sarah? Yo, we don’t care-ah.”

Yes, it’s funny stuff, but as AdFreak notes, it’s also “a canny admission that while Facebook interactions can often be completely frivolous, for millions they’re also enjoyably meaningful diversions.”

Many writers have tried to catalog the various Facebook archetypes before, but none have been quite as catchy as this.

One qualm, however: What does this have to do with mints? On Facebook, after all, no one can smell your breath.