Google’s Android Market has undergone some tremendous changes over the last year or so. What started as just a standalone app store has quickly grown to encompass e-books, music, videos, and now Google feels like the “Android Market” moniker is getting to be too restrictive, too constraining for what they’re really trying to deliver to their users.
That’s why Google is officially putting the Android Market name to rest. Starting today, all of Google’s digital media services have been rebranded to fly under a brand new banner: Google Play. That’s right gadget buffs, despite some delectable new rumors Google Play isn’t a new tablet from the folks at Mountain View, but rather a unified brand that seeks to tie the company’s digital media services together.
According to Google Engineering Director Chris Yerga, the rebranding was something Google has been contemplating for quite some time, but the company felt that this was the “natural time” to pull the trigger.
Google has spent months and months building out the Android Market into a digital media hub, but constantly invoking the Android name seems to have led to a sense of exclusion for some users. There’s nothing about the process of renting movies, purchasing music, or skimming through e-books from Google that requires anyone interested to actually own an Android device. All of a user’s pertinent media is stored in Google’s considerable cloud and accessible from run-of-the-mill web browsers, and Google wants to drive that point home with the new Google Play brand.
Putting all the content under the same name should enable the company to showcase all of its offerings equally, and potentially bring in new customers in the process.
Promotional videos for Google Play drive home that the service is cloud-based, much like Apple’s iCloud can be used to view content on one of your devices, and then pick up where you left off on another. For instance, if you purchase a book to read on your Android phone, you can pick up where you left off on your tablet later on.
Movies can be downloaded and viewed on your computer, but also viewed on your tablet or phone while you’re traveling.
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