Saturday, November 17, 2012

Social Video App Vodio Rolls Out Deeper Social Integration

Video discovery app Vodio has rolled out a new iOS design which turns any Facebook Page or Twitter profile into a video channel, and adds in more content from YouTube along the way.

The platform — which is like Flipboard for videos — now allows you to search for a friend, celebrity or brand on Facebook, Twitter and YouTube and subscribe to those pages to see what page owners are watching.

The updated Vodio app is now available in the Apple App Store.

Instead of scouring the web looking for the hottest and most shared new videos, Vodio populates the app with videos it predicts users will be most interested in based on behavior and their social graph. This means it recommends videos based on your own social profiles, videos you’ve watched in the past and now your social connections. The recommendations are included in various categories including tech, comedy, style, sports and buzz.
Unlike other video aggregation apps, which typically pull content from a fixed source, the company has been tracking thousands across the web since its launch in January. It has since attracted more than 200,000 users — 5,000 of which are active each day.

“Our goal is to give our users the easiest entry point for video consumption with the most natural and intuitive video experience available on the iPad and iPhone,” said Jonathan Messika, CEO of Vodio Labs. “We wanted to take the experience of finding videos beyond the act of merely subscribing to a certain feed of content, and rather create a system that pulls together all the videos available out there on the web and create channels that would match the things you’re interested in.”

The app already has some high-profile fans, including Avril Lavigne who said she uses the service often to connect with fans.
“I’ve been using Vodio for months — it’s a great way to stay connected with fans and find out what’s popular on the Internet right now at the same time,” Lavigne told Mashable at her Abbey Dawn Fashion party in September, which was in part sponsored by Vodio.

Lavigne shared an assortment of exclusive videos during 2012 New York Fashion Week that were only available through her Vodio channel.

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